M-commerce has become a new tendency in the sphere of electronic commerce. Mobile commerce allows performing financial transactions via a mobile device (smartphone or tablet) with the help of a wireless Internet connection.
Over the last several years a significant increase in the use of mobile devices has been observed. It makes this sphere quite attractive for business. Mobile commerce may become a leading marketing direction. That’s why both big and small companies can benefit from creating their own m-commerce apps.
In our previous article, we have already viewed the most popular m-commerce apps and their basic functions. Today we’ll see in what way mobile commerce can help your business.
Advantages
1. Easy access to the store
M-commerce makes the product search easier. The buyers don’t have to go to the store to buy them. They can open the app and buy it there instead. It saves their efforts, money, and time.
2. Advanced UX
The buyers understand how to use the app to purchase products there. They also like sharing reviews about the bought products with their friends and various groups. So, user-friendly UX is necessary to increase sales volume. The app should be fast, comfortable, interactive, and unique so that users wanted to use it.
3. New market channel
Mobile commerce helps to build a new market channel. You can sell your products fast to your users with an m-commerce app. The connection with the user can be set via push-notifications and personalized e-mail marketing. You can remind the users about your products in any way you prefer.
4. Geolocation
Position finding helps users to find the nearest stores of your brand. So when a user subscribes to you, you can send him notifications about personalized discounts for his/her city. According to the specialists, it increases the conversion level by two times in comparison with mailings.
5. Benefit for retail stores
Mobile commerce helps your traditional retail business. Buyers often search for and compare some products in your app and then go to the retail store to buy them. Moreover, filters in your app may help users define the search criteria and not get lost in the store.
Besides, your store staff won’t have to update the data about available products. The app will allow you to do this automatically.
6. Expenses cutdown and performance increase
With the help of an m-commerce app, you can reduce your costs in comparison with traditional marketing strategies. You don’t have to spend money on SMS, leaflets, and brochures.
Besides, if your app is presented on some social media, the buyers will increase the market presence of your brand. Later you will be able to set the advertising in your app. M-commerce makes it easier to communicate with the user via safe, instant, and direct messages. It unloads the company workers because they don’t have to send requests or make calls on their own.
7. New buyers base
M-commerce app can attract new buyers. Such projects not only support your current audience but also attract new buyers. They open your app just to assess your store and find interesting products. It’s a well-known fact that most frequently users look for information on their mobile devices. So m-commerce apps are useful as never before.
Moreover, mobile targeted advertisement is quite helpful in this issue. When you show the notifications to those who have recently visited your store, you persuade them to go back and buy something.
In conclusion
M-commerce apps have a lot of advantages that can be helpful to your business to gain more results. If you have an online store, you should think about creating a mobile application. And we will gather a team of professionals who will be able to perform your requirements and demand and create a cool project!
